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I create space for empowering conversations at work 

Here's a bit more about my story: 

With 10+ years in human development, I had the opportunity to work with tech giants, startups, universities and non-profit organizations in Bulgaria, US, and UK. As a result, I've come to realize that the most needed skill in the future, regardless of role or culture, is not only the ability to learn but also our ability to manage our internal state. 


  I started NotYourTherapy to bring these two pieces together. We help people to feel better, learn new human skills and improve their mental fitness. On a personal note, I also care because: 


Conflict and toxic culture split into parts my best team.

I’ve lost a friend due to workaholism.

My mom suffers from depression for > 20yrs.


It doesn't need to be like that. I see a future where people proactively work on their self-awareness, mental and emotional state, without shame or fear. Just like we do physical exercise to keep in shape. So in addition to coaching, I'm looking for the best way to make psychological help appealing and accessible - at work, where we spend most of our time. You can learn more about my personal experience with mental health in my LinkedIn article. 

In a nutshell:

10 years in the tech sector

Helped >1k leaders to grow

Organizational psychologist

Performance coach


Mindfulness Trainer

Ex-COO of a Saas startup

Love my family more than anything

Piano player

Academic background and professional development: 
  • MSc Social and Organisational Psychology from the London School of Economics and Political Science 

  • Somatic Psychology and Body psychotherapy - Postgraduate specialization at the Bulgarian Institute for Neocheichian Analytical Psychotherapy Class '22

  • EMCQ accredited Coaching for leadership qualification with Q Five 95 

  • Relational Coaching for organizational consultants, Ashridge Executive Education 

  • Mindfulness-based Stress Reduction programme, developed by John-Kabat Zinn

  • Member of the Bulgarian Psychological Society 

  • Health and Nutrition qualification from Sofia University, Bulgaria 

  • CIPD diploma 

  • Psychometrics: Gallup's Leadership Strengths, Eysenck’s Personality Inventory, Crystal Reports, Teamscope, 

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