
I create space for empowering
human-to-human conversations
Here's a bit more about my story:
With 15 years in people development, I had the opportunity to work with tech giants, startups, universities and non-profit organizations in Bulgaria, US, and UK. As a result, I've come to realize that the most needed skill in the future, regardless of role or culture, is not only the ability to learn but also our ability to manage our internal state.
With the advance of AI into our everyday lives, we can see that the most common use cases of Gen AI tools in 2025 are emotional and psychological support, purpose, and life coaching dilemmas. Regardless of how tech-savvy we become, the hunger for human connection, inner peace and stability is stronger than ever. Especially at the leadership levels (in business, schools, at home).
I started NotYourTherapy to bring these two pieces together - experiential coaching for leaders and mental health education. On a personal note, I also care because:
Conflict and toxic culture split into parts my best team.
I’ve lost a friend due to workaholism.
My mom suffers from depression for > 20yrs.
It doesn't need to be like that. I see a future where people proactively work on their human skills, mental and emotional state, alongside technical evolution.
In a nutshell:
15 years in the tech sector
Helped >2k leaders to grow
Organizational psychologist
Mental Fitness coach
Embodiment Facilitator
Mindfulness Trainer
Ex-COO of a Saas startup
Mentor Coach at Teenovator
Piano player

Academic background and professional development:
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MSc Social and Organisational Psychology from the London School of Economics and Political Science
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Embodiment Practitioner, certificate obtained in 2025 from the Embodiment Unlimited Institute
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EMCQ accredited Coaching for leadership qualification with Q Five 95
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Relational Coaching for organizational consultants, Ashridge Executive Education
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Mindfulness-based Stress Reduction programme, developed by John-Kabat Zinn
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Member of the Bulgarian Psychological Society
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Health and Nutrition qualification from Sofia University, Bulgaria
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CIPD diploma
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Psychometrics: Gallup's Leadership Strengths, Eysenck’s Personality Inventory, Crystal Reports, Teamscope,





